Chair Profile

The Advisory Council for the Cooperative Chair Program and the Department of Rural Economy, Faculty of Agriculture, Forestry and Home Economics, University of Alberta are pleased to have Professor Ellen Goddard as Cooperative Chair in Agricultural Marketing and Business.

Prior to her appointment as Cooperative Chair in Agricultural Marketing and Business Ellen Goddard has been Professor of Agribusiness at the Institute of Land and Food Resources at the University of Melbourne. She graduated B.Agr.Sc. and M.Sc. (Agricultural Economics) from the University of Guelph, Canada and PhD from La Trobe University, Victoria, Australia. In her position at the University of Melbourne she has held the office of Foundation Chair of Agribusiness funded by the National Australia Bank. Prior to that, Dr. Goddard held the position of Professor, Department of Agricultural Economics and Business at the University of Guelph (where she was awarded with the Distinguished Professor Award 1994), as well as being the Consultant for the World Bank at Washington DC headquarters.

Over the past 18 years Professor Goddard has been undertaking economic modeling of domestic and international commodity sector models. Professor Goddard is a leading world authority on the economics of advertising and promotion of agricultural products and commodities and has worked very closely with agricultural industry groups on modeling the effectiveness of promotion and policy. She has been an active contributor to public organizations and professional bodies such as the Australian Agricultural Resource and Economics Society, and the Canadian Agricultural Economics Society and the NEC-63 Research Committee on Commodity Promotion (USDA sponsored).

Professor Goddard has published more than 111 journal articles, conference papers and abstracts, winning second prize for Best Journal Article in The Canadian Journal of Agricultural Economics in 1989. Professor Goddard has extensive experience in journal reviewing and is co-author of Promotion in the Marketing Mix: What Works, Where and Why, proceedings from the NEC-63 Conference, Toronto, Canada. Over the past 15 years Professor Goddard has managed to obtain over $800,000 in funding for various projects.

Professor Goddard has particular expertise in: measurement of the effectiveness of generic and brand advertising for food and beverage products; agricultural trade and policy analysis; analysis of market structure and competitiveness for different commodity, international and domestic markets; and measurement of returns to research in primary production and processing in agribusiness markets. She expects to extend her existing research program to focus also on other issues of particular concern to cooperatives and group marketing. One of her goals in her new position is to establish a research and industry information program at the University of Alberta that is oriented to cooperatives and group marketing organizations.

While at the University of Melbourne Professor Goddard was also Associate Dean, Coursework at the Institute of Land and Food Resources. In her role there she designed a new curriculum for the agriculture, forestry and horticulture degrees which was implemented in 2001. As well she developed an on-line Master of Agribusiness degree for the University, the first of its kind in Australia. She has served as an independent adviser to a task force on the future of generic advertising in the Australian dairy industry, given the recent deregulation of that sector, and has also been a director of the Australian Dairy Herd Improvement Society.

The members of the Advisory Council of the Cooperative Chair Program in Agricultural Marketing and Business and other members of the Department of Rural Economy look forward to working with Dr. Goddard in her new position.