The mission of the Cooperative Program in Agricultural Marketing and Business is:
To build on the already strong bridge which links the Faculty of Agriculture, Forestry and Home Economics to the co-operatives, boards, commissions and other group marketing entities of the province in the broad area of extension education in co-operative marketing and business management. It is expected that these linkages will reinforce an understanding of the history, evolution and current issues relating to group marketing organizations and activities, as well as aiding in the transmission of new educational activities.
To strengthen the research arm of the Faculty and to enhance the flow of useful information to the co-operatives, boards, commissions, other group marketing entities, and to the scientific world;
To expand teaching capabilities within the Faculty to ensure that both undergraduate and graduate students benefit from the expanding knowledge in the area of marketing strategies and business management