E. Goddard, P.C. Boxall, and M. Lerohl. 2002. “Co-operatives and the Commodity Political Agenda: A Political Economy Approach.” Canadian Journal of Agricultural Economics 50(4): 511-526.
E. Goddard. 2002. “Factors Underlying the Evolution of Farm-related Cooperatives in Alberta” Canadian Journal of Agricultural Economics 50 (4): 473-495.
S. Cash, B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl. 2004. “Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society.” Report to Agriculture and Agri-Food Canada, 160 p.
Getu Hailu, S. Jeffrey and E. Goddard. 2004 “Incentive Incompatability in Co-operative Agribusiness Firms in Canada: Does Supply Management Matter?” Journal of Food Distribution Research Vol. 35, No. 1, March, 2 pages.
J. Lomeli, E. Goddard and M. Lerohl. 2004 “Effects of Advertising, Food Safety and Health Concerns on Meat Demand in Canada.” Journal of Food Distribution Research Vol. 35, No. 1, March, 3 pages.
Hailu, G., S. Jeffrey, E. Goddard and D. Ng. 2005. “Regulatory Environment, Cooperative Structure, and Agency Costs for Cooperative Agribusiness Firms in Canada: Comparative Case Studies.” Journal of Food Distribution Research, XXXVI(2): 39-49.
Hailu, G., E. Goddard and S. Jeffrey. 2005. “Do Decision Makers’ Debt-risk Attitudes Affect the Agency Costs of Debt?” Current Agricuture, Food & Resource Issues Journal 6: 63-80.
Hailu, G., E. Goddard and S. Jeffrey. 2005. ”Impact of Decision Makers Divergence in Risk Attitudes in Canada on Cooperative Management.” In: Strategies for Cooperation. T. Theurl and E. C. Meyer (editors). Aachen, p. 347-384.
Freebairn, J.W., E.W. Goddard and G.R. Griffith. 2005. “When Can a Generic Advertising Program Increase Farmer Return?” Australasian Agribusiness Review Volume 13, Paper 20.
Cash, Sean B., Ellen W. Goddard, Wiktor L. Adamowicz, Timothy Beatty, J. Stephen Clark, John A. L. Cranfield, Wuyang Hu, Bruno Larue, Mel L. Lerohl, Michele M. Veeman, and Margaret Zafiriou . 2006. “New Directions in Consumer Behaviour Research” Current Agriculture, Food And Resource Issues, No. 7 pg 56-65.
Cash, Sean B., Ellen W. Goddard and Mel Lerohl, 2006. “Canadian Health and Food:The Links between Policy, Consumers and Industry” Canadian Journal of Agricultural Economics, Vol 54, No 4; 605-630.
Hailu, Getu, Scott R. Jeffrey and Ellen W. Goddard, 2007, “Efficiency, Economic Performance And Financial Leverage Of Agribusiness Marketing Co-Operatives In Canada”, Advances in the Economic Analysis of Participatory and Labor-Managed Firms, Vol 10, pg. 47-81
Zhang, Jing, Ellen Goddard and Mel Lerohl, 2007, “Estimating Pricing Games In The Wheat-Handling Market In Saskatchewan: The Role Of A Major Cooperative”, Advances in the Economic Analysis of Participatory and Labor-Managed Firms, Vol 10, Pg. 157-191.
Hailu, Getu., Scott Jeffrey, Ellen Goddard, 2007, “Capital Structure, Firm Size and Efficiency: The Case of Farm Petroleum and Animal Feed Co-operatives in Canada”, Agricultural Finance Review, Vol. 67, No. 2 (Fall 2007), pg 279-293
Hailu, Getu., Ellen Goddard, Scott Jeffrey, 2007, Do Co-operative Managers and Directors Differ in their Familiarity with Innovative Business Risk Management Strategies?”, Journal of Co-operative Studies, August, Vol 40, No 120, pg 17-27.
de Jonge, Janneke, Hans van Trijp, Ellen Goddard, Lynn Frewer, 2008, “Consumer confidence in the safety of food in Canada and the Netherlands: the validation of a generic framework”, Food Quality and Preference, Vol 19, pg 439-451.
Maynard; Leigh J., Ellen Goddard, John Conley, 2008, Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants, Canadian Journal of Agricultural Economics, Vol 56, No 1, September, 337- 352.
Hailu, Getu and Ellen Goddard. “Sustainable Growth and Capital Constraints: The Demutualization of Lilydale Cooperative Ltd.” 2009. Journal of Cooperatives Volume 23 Special Edition: Cooperative Conversions, Failures and Restructurings, pg 116-129. http://www.agecon.ksu.edu/accc/ncera210/JOC pdfs/V23/Hailu.pdf
Technical Publications
E. Goddard and J. Cranfield, “Processing and Marketing Firm Market Power: Implications for Commodity Promotion” presented at the NEC-63 (Research Committee on Commodity Promotion Programs) meeting, March 22, 2001. http://aem.cornell.edu/special_programs/commodity/nec63/exsum_mar2001/exsumDC4.htm
C. L’Hoir, E. Goddard, D. Ng and M. Lerohl. “Preferences About Marketing Organic Grain in Alberta.” Project Report 02-05, Department of Rural Economy, University of Alberta, Edmonton, Alberta. 50 p. + appendices.
Abstract: The organic industry in Canada is growing and Alberta organic grain producers have expressed a concern that the marketing system for organic grains in Alberta is poorly organized. This poorly organized system may hinder producers from optimizing market potential. This paper assesses different organizational structures that might assist Alberta organic grain producers in optimizing market potential. The authors identified five marketing strategies for review including two individual strategies – private company and sole proprietorship, and three collective strategies – new generation cooperative, association and private company. Producers, industry and government representatives identified the primary obstacles to marketing organic grain in Alberta as a lack of price and market information, poor communication, lack of government involvement, constraining regulatory bodies, lack of consensus on standards, and lack of local marketing infrastructure. Primary opportunities were identified as growing demand in the industry, the organic premium obtained from this high income niche market and the potential to work collectively. Focus group discussions showed a lack of cooperation in the market, which appears to stem from a lack of trust between participants in the market. The implications are that producers appear to want the benefits of working collectively, but unless they are willing to work together, an individual strategy may be the only option. All producers are currently using the individual strategy and appear to favor it because it involves no delivery commitment or financial investment. However for producers who are wiling to operate in a collective fashion, the discussion results suggest that organic grain producers can best address the critical success factors with a marketing association. Although the association appears to be the choice of each of the focus groups, it is still constrained by a perceived lack of willingness to develop a more formal structure. (abstract written by S. McKinnon).
S. Cash, B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl. 2004. “Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society.” Report to Agriculture and Agri-Food Canada, 160 p. Department of Rural Economy, University of Alberta Project Report 05-01, 2005.
Steiner, B., Unterschultz, J. and E. Goddard, “ Formal beef alliances and alignment challenges: Issues in contracting, pricing and quality”. 94p. , Department of Rural Economy, University of Alberta Project Report 07-02, 2007.
Ellen Goddard, Ben Shank, Chris Panter, Tomas Nilsson, Sean Cash. “Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising”. 123 p., Department of Rural Economy, University of Alberta Project Report 07-04, 2007
Ellen Goddard, Peter Boxall, John Paul Emunu, Curtis Boyd, Andre Asselin, Amanda Neall. “Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers”. 92 p., Department of Rural Economy, University of Alberta Project Report 07-03, 2007
Dawn Trautman, Ellen Goddard and Tomas Nilsson. “ Traceability – a literature review”. 148 p., Department of Rural Economy, University of Alberta Project Report 08-02, 2008.
Drescher, Larissa S. and Ellen Goddard. “Comparing Predictors Of Diet Quality In Canada Over Time Under Consideration Of Altering Food Guides”, Department of Rural Economy Staff Working Paper 08-01 , 2008.