Branding, Labelling, and Identity Preservation: What’s in it for Agribusiness?
Presentations:
Meat Traceability and Consumer Willingness to Pay – DeeVon Bailey, Utah State University
The Impact of Food Scares on Canadian Meat Consumption: Could Identity Preservation Help? – Getu Hailu, Cooperative Program in Agricultural Marketing and Business, University of Alberta
Impact of Nutritional Labelling in the U.S. — Rudy Nayga, Texas A&M University
Labelling Policy for GM Foods: Pragmatism in Action or Policy Failure? — Michele Veeman, University of Alberta
Identity Preservation in Canadian Grain and Oilseed Markets — Pat Van Osch, Canbra Foods
Cooperative Marketing in Specialty Grains and Identity Preserved Grain Markets — Bill Wilson, North Dakota State University
Branding in the Canadian Poultry Industry — Rob Willmott, Lilydale Foods
State Branding of Gift Shop and Restaurant Menu Items: Consumers’ Willingness to Pay for Local Products. — Tim Burkink, University of Nebraska
What does it mean for agribusiness? — Ellen Goddard, Cooperative Chair in Agricultural Marketing and Business, University of Alberta