What do Consumers really want?
Consumer demand for food continues to be one of the most complex factors affecting agri-business. Research tools of today can provide many clues as to what consumers will purchase in the future and why certain foods are less than popular. Symposium 2005 provides us with an opportunity to examine consumer demand in the context of the overall industry and in individual farm or firm management.
Detailed program summary here.
Using Scanner Data for Better-Informed Pricing Strategies, Professor Leigh Maynard, University of Kentucky
Marketing Opportunities for Certified Pork Chops: All Pork is Good but CerConsumers Attitudes, Willingness to Pay and Revealed Preference for Different Egg Production Attributes: A Case Study of the Canadian Egg Industry, Professor Ellen Goddard, University of Albertatified Pork Cuts are Better, Professor Tomas Nilsson University of Alberta